Growth looks different for every practice.


What’s your vision?


Thankfully, we can help you see it through.

Growing Clientele

Looking to bring on new clients? Let’s tailor a plan that best suits the way you want to prospect. This may look more like direct prospecting or a bit more passive with referrals.

Relationships

This industry is filled with all kinds of advisors and each of them has something unique to their practice. Whether it is a mentor or simply a collective of your colleagues, we can make the introduction.

Day-to-Day

Want help with paperwork? We’re happy to share our experience and the technology we offer to make the process as seamless as possible for your office. Efficient and effective routines are the goal.

What can growth look like?


What we do

Foundational Income Associates was founded to help financial advisors and insurance professionals grow their business. We aim to bring proven strategies that fit each individual’s strengths for scaling their practice. With a vast array of industry knowledge from nearly every aspect of the financial planning industry, we strive to be at the forefront of what’s working for advisors nationwide.


Leadership Team

Tom Wade
  • Hello, I’m Tom Wade. In 1993 I founded an independent annuity wholesaling firm, American Financial Marketing Inc. 11 years later I sold AFM to a publicly traded international financial institution and started Income Planning Group LLC, a wealth management firm. The team and I have continued to build IPG over the last 18 years. In addition, I returned as a consultant to American Financial for over a decade prior to co-founding FIA with my son, William, and Matt McKay.

    I’ve been fortunate enough to build lasting relationships with some incredible people in this business. My role at FIA is to consult with advisors when they want to talk to another advisor. I spend my time discussing how our firm and other advisors are prospecting for new clients, what technology our firm uses, what our meeting process looks like, and anything else that advisors want to talk about.

    Outside of work I enjoy spending time with family, golfing, and spending time at our cabin. You can often find me building deer stands, mowing hunting trails, and working on machinery at the cabin.

  • Hi! I’m William Wade. Helping people has brought me great joy for as long as I can remember. I’ve been blessed to work with some of the top advisors and their staff to meet the annuity, life insurance, and long-term care needs of their clients.

    The relationships I have been fortunate enough to build with advisors and their staff is my favorite part of this business. My role at FIA is to be the main point of contact on the pre-sale and sales side. I’ll spend my day discussing potential cases with advisors, helping coordinate and execute prospecting events, and doing anything else I can to help!

    When I’m not working you can find me fishing, hunting, spending time with friends and family, or playing an occasional round of golf. Fishing is the hobby I’m most passionate about, and the two fish I enjoy chasing most are walleye and crappie.

Matt McKay
  • Welcome! I’m Matt McKay, co-founder of Foundational Income Associates. We started our firm with the goal of bringing the best solutions and service to financial professionals, just like you, regarding your annuity, life, and long-term care insurance needs.

    That goal fits right into my wheelhouse – coming up with creative solutions to fit any need. Whether I’m in the garage rigging up a makeshift pulley system for obscure storage or brainstorming widget ideas with friends where the right thing just doesn’t seem to exist, I always want to find the solution to every need. With my father being a long-time actuary in this space, it may not come as a surprise that I am following in his footsteps to find insurance solutions…I’m just doing it in a more social way! I’ve been in this industry in various forms since 2010, but the insurance insight and lingo has been building up for years longer thanks to inquisitive conversations with my dad over the years.

    Outside of office life, I enjoy being outdoors doing just about anything. Traveling to new destinations helps fill my craving for intrigue and adventure. I am a big hockey fan and a great fantasy football mind (or that’s at least what I tell myself, jury is still out on that). One last random fact about me, I enjoy making homemade maple syrup and if you’re lucky, you may be able to get your hands on some!

    I’m looking forward to getting to know you and helping your business grow!

  • The 4% rule is a rule of thumb that suggests retirees can safely withdraw the amount equal to 4% of their savings annually for income in retirement.

    However, most advisors know the 4% rule is outdated. Sequence of Returns Risk can greatly impact income in retirement. A portfolio may take losses if buying into a down market or pay too much if buying into an up market. However, the order of your gains and losses isn’t as important during the accumulation phase of a portfolio, assuming there are no additions or withdrawals. In the end, the average return will still be the same.

    This story changes as soon as retirement begins. Portfolio withdrawals compound losses, making it harder to recover from a portfolio decline, especially one that comes early in the sequence.

  • Researchers say retirees experience inflation at higher rates than other consumers, mainly because so much of their expenses involve health care. Even a low rate of inflation can significantly erode purchasing power in the long run.

  • With advances in medicine and quality of life, people have the opportunity to live longer. It’s important to plan for basic expenses after you stop working. But for how long? Unfortunately, some retirement income streams may have a shortfall and ensuring an income stream you can’t outlive is essential for a successful retirement.

Don’t let retirement income plans get off track. Let us help address these concerns: